Summary
Making investments easy
Nuri wanted to offer a new financial product called "Nuri Pots" for less experienced investors which aims to eliminate the uncertainty of the investment process and let users make decisions set for success.
Summary
I was brought onto the project because of my knowledge of tokenisation and blockchain technology.
Worked closely with the UX researcher to establish target persona
Collaborated with external firms to develop a product that utilizes blockchain technology transparently to the user.
Product Team
Marton Lukas , Product lead
Radina Doneva, UX research lead
Ondřej Barta, Engineering Lead
Vasiliy Ruzanov, Front-end Developer
Role
I led the discovery, design and validation
Timeline
Feb 2021- August 2021
Challenge
Challenge
The challenge set was to launch a service that delivers financial wellness for the persona below.
Considering a range of user needs, we settled on three hypotheses to investigate, looking at sustainability needs, broader budgeting needs and technology needs.
Project Goals
Investing can be a trial and error game for less experienced investors. Nuri pots product aimed to eliminate the uncertainty out of the investment process and let users make decisions set for success.
The main challenge we had to face was bringing immense functionality of the product into a small scale of a mobile screen, ensuring the interface was very easy to understand and use.
We believe our users need a way to incorporate environmental, social or ethical concerns into their finances.
We believe our users are not managing their money as well as they would like.
We believe technology can help our users manage their finances in a meaningful way.
User Research
User Research
Surveys
We received over 1000 responses from a survey we sent to existing Nuri users. The feedback greatly helped us gain a comprehensive understanding and confidence to move forward.
53% of the users were aware of what investing was.
41% of the users Investing their money regularly on a existing platform.
89% of the users would invest if they had more digestible knowledge.
Qualitative Research
In my qualitative analysis, we interviewed 38 individuals to gain a deeper understanding of the challenges they encounter while attempting to use an Investing platform as well as the reasons holding them back from Investing.
Principles
North star principles
Research insights that led us to defining our product principles.
Project Goals
Investing can be a trial and error game for less experienced investors. Nuri pots product aimed to eliminate the uncertainty out of the investment process and let users make decisions set for success.
The main challenge we had to face was bringing immense functionality of the product into a small scale of a mobile screen, ensuring the interface was very easy to understand and use.
Transparency
Users need to be made clear about any fees associated with the app.
Minimize distractions
Keep the user interface clean and simple. Avoid unnecessary jargon and complex charts.
Easy Diversification
Make it easy for users to build a well-rounded portfolio without getting too technical.
Lo-Fi
Low-Fidelity Wireframes
I started to wireframe some key low fi layouts to get a first look and feel to see if the function and usability is user friendly and clean.
Solutions
Solutions
After further testing, we have finalized the designs. Here are some mockups of essential screens, including KYC and dashboard.
Illustrations
To create a more friendly and inclusive app, we designed a custom pack of illustrations.
